The process of enterprise growth involves understanding the current performance of an enterprise (going beyond mere accounting figures), identifying the potential that the enterprise has for growth and accordingly formulating growth plans keeping in view the impact of external factors on such plans. While the entrepreneur understands his/her business best and hence can adopt systematic approach to growth, some external help is required. The entrepreneur has been accustomed to look at the enterprise in a particular manner whereas planned growth calls for a dispassionate analysis of the current business and its potential. A trained Business Counselor could effectively assist an entrepreneur in formulating and pursuing pragmatic plans for performance improvement and enterprise growth combining the business profiling skills of the former with the intimate knowledge of the enterprise on the latter’s part. Thus, creating a cadre of well-equipped Business Counselors leads to capacity building for assisting existing entrepreneurs.

» Objectives

• To equip the participants with the skills in profiling small and medium enterprises (SMEs) in terms of their current performance and potential for growth.

• To enable the counselors to acquire problem solving skills.

• To generate awareness on counseling styles.

• To develop skills required to assist existing entrepreneurs in consolidation, performance improvement and growth of their businesses.
 

» Who Can Participate?

The seminar is meant for professionals engaged in development of Small and Medium Enterprises (SME). This program is known to radically advance the skills of the professionals for counseling existing entrepreneurs resulting in enterprise growth. The following categories of professionals will find the program relevant and useful :

• Facilitators engaged in planning and implementing training interventions for new/existing entrepreneurs.

• Consultants offering services to SMEs.

• Credit Officers/ Appraisal Officers/ Consultants from financial institutions interested in improving the performance of their clients i.e. entrepreneurs who have obtained financial assistance.

• SME Promotion Officers from the relevant Department of the Government.

» Course Outline

• Process of enterprise growth.

• Introduction to ‘planned growth’.

• Profiling the performance of an enterprise in holistic fashion i.e., Performance Audit.

• Determining the growth potential of an enterprise i.e., Potential Audit.

• Process of formulation of growth plans.

• Problem solving skills.

• Counseling and interpersonal skills.